An Overview of Marketing

An Overview of trade 1 Prepared by Deborah Baker Texas Christian University Chapter 1 right of first publication ©2006 by South-Western, a element of Thomson Learning. tho rights silent 1 Learning Objectives 1. Define the term selling 2. Describe quad merchandising management philosophies 3. Discuss the differences in the midst of sales and market orientations 4. Describe several(prenominal) reasons for studying marketing Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 2 Learning Objective Define the term marketing On Line http://www.marinemax.com 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 3 What is merchandising? A Philosophy An Attitude A Perspective A Management Orientation A Set of Activities, including: Products Pricing progress Distribution 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 4 What Is Marketing? American Marketing friendship Definition Marketing is an organizational bring and a set of processes for creating, communicating, and delivering economic value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 5 Marketing Creating value Customer value and beneficial relationships Exchange A B Delivering value 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Lea! rning. All rights reserved Communicating value 6 The Concept of Exchange The idea that slew practice up something to receive something they would rather have. 1 Chapter 1 Copyright ©2006 by South-Western, a division of Thomson Learning. All rights reserved 7 The Concept of Exchange At Least both Parties Something of apprise Necessary Conditions for Exchange...If you want to get a full essay, companionship it on our website: OrderCustomPaper.com

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