Swiss Army

s army Swiss armament Morrisville State College 1. Victorinox created a widely cognize commemorate with its Swiss army knives. richly tell on sensory faculty prompted the ships company to snuff it its grass to separate products such as watches, luggage, and app arl. Although the company tries to maintain a cross-cutting ethos of Swiss precision and multifunctional products, its magnification into more fashion-oriented appargonl raises the question of brand dilution ( Armstrong., 2008). Here are just a few ideas. Swiss Army could extend its blend in tenor with multifunctional live kits, such a ad hominem grooming kits, clothing mess kits, and first-aid kits. It could excessively extend into expedition services ranging from adventure travel to tours of Switzerland. In addition, Swiss Army could extend its rooster limit with cordless drill/screwdriver sets, car-repair tool kits, etc. The company could too expand into liveing peddle with a line of h ikers backpacks, tents, camp cookware, etc ( Armstrong., 2008). 2. In Swiss Armys effect on brand extensions can be both positive and damaging due to the situation. Some positives are it adds revenue from sales of modern lines of products adding profits; it also leverages relationships with retailers or distribution partners.

It provides economies of scales for brand selling efforts, as well as recruits new customers as they purchase the new lines, they learn to ilk the brand, and they buy more products from other lines. But with positives you will excite some negatives; you could potentially blow out of the wat er loyal purist customers. This could divert! counseling attention from the core product, and also dilutes marketing messages or brand identify with tangential murder message products. This may beat product quality risks if the company partners with a third-party maker of the new product line ( Armstrong., 2008). 3. Swiss Army created an experience transshipment center to help introduce its consumers to the broader line of products now available downstairs the brand name. The...If you want to allow a full essay, rules of order it on our website: OrderCustomPaper.com

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