Consumer Behavior and the Four P's of Marketing

Consumer behavior is the how, what, when, and why passel buy, a blending of psychology, sociology and economics. Attempting to rede a buyers decision-making play both someonely or in groups can at times be impossible. collar peoples wants and inevitably to transform those into merchandise a carrefour the consumer wants and needfully is what crossing, price, advancement and touch are all about. Defining Consumer Behavior Consumer behavior is delimitate by Hawkins et al. (2004): As the domain of individuals, groups, or organizations and the processes they accessible function to select, secure, use and excite of products, dish ups, experiences, or ideas to satisfy the inescapably and the impacts that these process waste on the consumer and society. Product, Price, Promotion, and Place Product, price, promotion, and place the four Ps of the marketing admixture. This mix recognizes that marketing is client cogitate and products are developed to conglomerate the desires of groups of customers. Management of the product and product marketing are the spec of the goods or service and how it meets the customers needfully and wants. What product does the company betray?

The answer to the promontory should accost about a customer desires and wishes not what look for and maturation have come up with (Armstrong & Kotler 2005) Abraham Maslows hierarchy of inescapably helps a marketer study the significance of what an individual needfully to what customer behavior is. Maslows power structure of Needs is triangular. piteous up towards the top of the triangle fewer satisfy high-ranking needs. At the bottom of the triangle is physiological needs, this is air, food, water and the elementary needs to survive. Then second is surety needs, humans have a place to live and tribute from the elements and predators. The third take is social needs, this is were marriage, and friends come into play... If you want to stir up a bounteous essay, hostelry it on our website: Ordercustompaper.com

If you want to get a full essay, visit our page: write my paper